Saturday, December 6, 2008

Give me a break

A well-known dental magazine announced this week an "Economic Impact Survey" wherein they are inviting dentists from around the country to submit their answers to some questions to determine the impact the economy is having on their practices. Survey data will then be compiled and offered to the dental industry at large. Translation: "Will all the loser dentists who are sitting around with nothing to do please take a survey detailing their sorry status so we can accumulate their 'data' and infect the entire industry with a 'woe is me' report on how the 'down' economy is to blame for their poor results." If you have the time to fill out the survey, you must not be doing much in your practice. Get the picture? Give me a break!*

It is human nature to want to blame poor results on factors outside of ones self. It is easier to take the victim role rendering ones self helpless because of "uncontrollable, outside forces," than it is to wake up, be proactive, and make something happen. You decide: Will you act or be acted upon?

So, if you want to be a loser, go ahead and take the loser's "Economic Impact Survey" and then read about your sorry state in the report that comes back. If you think you feel bad now, just wait until you read about yourself in print! Surely we have better things to do than to drag each other down with the doom and gloom that results from inactivity.

A better use of time might be to take a survey of your own. Sit down with your team and brainstorm all the ways that you can take advantage of a market left wide open by your fellow dentists that have gone into retreat because they believe in a bad economy. The playing field is clearing. The losers are in retreat leaving more room for the real winners to succeed.

The choice is yours. To let the economy "impact" your practice or for your practice to have an impact on the economy. Our survey says...winners make an impact.

* For your FREE copy of "How to Thrive in a 'down' Economy," the 12 page special report with ideas on how you and your team can succeed despite the negative news in the media, just give the Total Patient Service Institute a call at 1-877-399-8677 or e-mail Answers@TotalPatientService.com.

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