Saturday, February 23, 2008

What's Your Story?

What’s your story? I am always amazed that everyone has a story - things that have happened to them that have made their life experience unique and different. Knowing someone’s story helps you better understand them, their needs, and where they are coming from. Better yet, when patients feel that you understand their story, they will be more inclined to listen to yours - your clinical story for their improved health that is.

Take the time to ASK and LISTEN to your patients’ story this week. You’ll be amazed at the results.

Saturday, February 16, 2008

Purpose or Pastime?

Take a tour today - through your reception area that is.  Sit down. Take a look at what there is to see.  What’s on the wall?  What is there to read?  Then just ask this one question:  How much of what you see leads your patients to more of what they need to do for their mouth and their health?  Or how much of what they see is a distraction?  Do the things you have in your reception room have purpose or are they just “pastimes” for your patients? 

The principle of “priming” says that we have a tendency to act on the things we have been thinking about most recently.  Give your patients the opportunity to get “primed” for their appointment by seeing and reading things that will educate, motivate, and inspire them to do what is best for their mouth and their health.