Friday, January 13, 2012

“But It Doesn’t Hurt…”

You have probably lost count of the times patients have responded this way to the diagnosis of periodontal disease. Human nature and how patients have been trained in medicine dictates that there is ONLY something wrong when it hurts. After all, for years the first question the physician asks a patient has been “what are your symptoms” or “where does it hurt?”

Moving patients from a “fix what is broken” mentality to a “prevent it from getting broken in the first place” is a tall order in dentistry. So before you hear the, “But it doesn’t hurt” objection one more time, here are 2 tips to implement immediately to help your patients make the shift from “hurt” to “health.”

1. Watch how you present the problem in the first place. Instead of TELLING a patient they have a problem, ASK the patient, “How long have you had this infection?” Then let the patient respond. Just by virtue of how you present the problem, the patient will take more ownership of his or her condition.

2. Watch how you respond. If they say, “It does not hurt,” you can respond by saying, “I am always amazed how an infection this serious never hurts until it is too late. In fact, in dentistry we call this condition the silent killer of teeth because it rarely hurts until it is too late to save the teeth.”

Don’t miss the next opportunity to have your team experience the next revolution in the treatment of periodontal disease on March 30-31, 2012 in Dallas, TX as Dr. Tommy Nabors and members of our ToPS team present “No More Dental Hygiene – Secrets of Oral Health and Periodontal Therapy.” In this two-day program, you’ll discover a whole new perio program that has turned Dr. Nabor’s perio department into a million dollar treatment center. It will transform your practice. Bust most importantly, it will transform the lives of your patients.

For more information on the March course, call 1-877-399-8677 or e-mail:

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